What’s the difference between a mortgage adviser and going directly to a bank?

Looking for a mortgage? You’ve probably asked yourself: “Should I go straight to my bank, or use an adviser instead?”.
It’s a common question; especially for first-time buyers. In this article, we’ll walk you through the difference, clear up common myths, and show why working with an adviser (especially a multilingual one) could save you time, money, and stress.
1. Banks vs. advisers: what’s the actual difference?
When you apply directly through a bank:
- You only see that bank’s mortgage products.
- You usually speak to a general adviser, not a mortgage expert.
- They’ll only tell you what they can offer, not how it compares to others.
When you use a whole-of-market adviser (like Smart City Mortgages):
- You get access to products from 90+ lenders.
- We compare rates and criteria, and help you choose what fits your situation.
- We explain the fine print and help you prepare.
We support you at every step, including after the application has been approved and the offer issued.
In short. The bank sells their product. We help you find the right one.
2. What exactly does an adviser do?
At Smart City Mortgages, we:
- Talk with you to understand your goals.
- Review your documents and financial picture.
- Shortlist suitable lenders (some of whom don’t work directly with the public).
- Submit and manage the application.
- Help you respond to questions, get approved, and move forward.
We’re not a chatbot, and we’re not tied to one bank. That’s what makes all the difference.
3. Why do people think it’s cheaper to go to the bank?
This is a myth, and we hear it often. Yes, some banks offer “direct-only” products. But many of the best deals are only available through advisers, including exclusive rates or flexible criteria for:
- Self-employed applicants.
- Applicants new to the UK.
- Bad credit histories.
- Family deposits or mixed income sources.
A bank might decline your case, leading to delays, an unnecessary credit check and the risk of a vendor pulling out. An adviser, on the other hand, can help you find a lender who says “Yes!” first time round.
4. Is it worth paying for an adviser?
Absolutely. And not just because we save you time. We help you avoid rejections. We guide you through paperwork. We speak your language and give you a real sense of what’s possible, giving you direction and helping you plan.
Some things are worth doing right the first time. Especially when it comes to your home.

5. Why Smart City Mortgages?
We’re not just experts at finding the right mortgage deal for you. We are a multilingual mortgage partner, and so far have helped 900+ families navigate complex mortgage situations with real care and clarity.
- Support in English, Polish, Russian, Lithuanian, Hindi, and Chinese.
- Deep experience with complex and “non-standard” cases.
- Personal support, not generic scripts.
- Transparent service, step-by-step.